PHAN.QUI

Nathan Phan Portfolio

The job description belongs to the company, but the career belongs to me. I see every challenge as a stepping stone, not a barrier, on my career journey.

See my work →

Bship — Exclusive Partner of GreenSM

Digital Marketing 2026

Digital & Growth Marketing 2025 — 2026

Head of Content Committee & Media Manager 2023 — 2025

Sales Executive 2024

Phan Quí working backstage on the show desk

My story

I’m passionate about fast-growing tech companies where I can apply data and AI to drive growth.

I started my Growth & Digital Marketing career at Bship, a ride-hailing, delivery, and food delivery startup, leading Paid Media for user acquisition and driver recruitment. Facing cheap-but-low-converting leads and slow reporting, I partnered with engineering to build a CRM connected to ad platform APIs with a real-time funnel dashboard, enabling data-driven growth decisions.

Results: cut CPI by 60%, acquired 3,000+ new drivers, raised conversion from 3.5% to 5.5%, and saved hundreds of millions of VND monthly - earning me the Growth Contributor Award at Bship (2026).

At MoMo, I now manage Paid Media across 5 strategic product lines (Telco & Utilities, OTA, Promotion Hub, Cinema, Lottery), maintaining Media KPI ≥ 90% and driving 5–10% MAU growth. I also built an AI automation tool that cut reporting time from hours to seconds.

I believe fast, efficient growth starts with systematically understanding customers through real data - the direction I want to keep pursuing in Growth and Digital Marketing roles at tech companies.